NetGate's Leadership – Hands-On Expertise, Real Results
At NetGate, our leadership team is lean by design—bringing clients closer to the people who actually build and optimise their digital presence. Co-founders Samer and Roy combine proven marketing expertise with technical precision, supported by Rachad’s financial guidance and a trusted network of creatives. Together, we deliver website development and SEO solutions with transparency, accountability, and measurable results across Sydney’s digital landscape.
Sam & Roy, Co-Founders
Samer and Roy founded NetGate with a clear vision: to help businesses grow through practical, results-driven digital solutions.
Samer leads the company’s marketing and SEO strategies, while Roy focuses on building robust, scalable technical solutions.
Their combined expertise ensures every project balances strategy with innovation, giving clients both visibility and performance.
Samer Salha – Co-Founder & Marketing Lead
Samer drives NetGate’s marketing and SEO strategy. With over 30 SEMrush certifications, two from Google AdWords, and a strong background in software engineering and web development, he helps businesses achieve top search rankings and long-term growth. His precision and focus—sharpened by both his professional work and passion for ISSF clay shooting—define NetGate’s results-driven approach.
Roy Salha – Co-Founder & Solution Architect
Roy designs and oversees NetGate's technical solutions. Since 2009, he has built expertise across database design, software development, network security, API integration, and scalable architecture. As Solution Architect, Roy ensures every project is robust, efficient, and built to deliver measurable results for clients.
Rachad – Accountant
Rachad manages NetGate's financial operations. His focus on transparency and accuracy ensures sustainable growth while supporting the team in delivering excellent client outcomes.
Trusted Network of Experts
Beyond our core leadership, NetGate collaborates with a network of writers, designers, and specialists. This extended team allows us to scale quickly and deliver high-quality results across every project while maintaining the personal attention of a boutique agency.
